![]() We are really glad that we did.Īyesha Janjua, head of marketing, EBM: With this thematic campaign, we will establish our position in the consumer’s mind as being bigger than just a sweet snack. Talking about the collaboration on this particular ad and how it came to be, Sukesh continues: Ayesha Janjua, the marketing head of EBM (promoter of Peek Freans Cake Up), was the marketing head at Shan Foods when we made two very successful ads for them and when she moved to EBM, we just wanted to continue the relationship. A connection that leaves a lasting impression. To launch the ‘Real Goodness’ platform, we chose to tell a story of a working mother who finds a unique way to create real a connection with her son. Sukesh Nayak, chief creative officer, Ogilvy West: Our products are filled with real goodness and so is our life. The range of cupcakes come in 4 flavours with a centre filling of strawberry pulp, caramel and cocoa. The commercial has already garnered great traction and has got over 10 million combined views, in just a week, across social media platforms.Įnglish Biscuit Manufacturers ( EBM), Pakistan’s leading brand of biscuits has stepped into a new food category with launch of ‘Cake Up’. If you would like to keep this bestiary free from ads and see more entries more regularly you are welcome to contribute to the Biscuit Jar.Ogilvy India, in association with Ogilvy Pakistan, has crafted a heart-warming story for the launch of Peek Freans ‘Cake Up’. Image of the dreamer and his lost pearl from the Pearl poem BL Cotton MS Nero A X/2 You can read more about the poem and its history here or listen to the opening of the poem sung by the Mediaeval Baebes. It was written in a Northern English dialect that’s harder to read today than Chaucer’s but Simon Armitage’s modern translation is very accessible. The Middle English poem, Pearl, may well have been inspired by this parable: a poignant dream poem thought to be a reaction to the loss of a child. Here for the pearls more than the biscuits? You may like to read more about lapidaries (medieval descriptive catalogues that are much like bestiaries but for precious stones). ![]() And on the other side of that question, what if there are more valuable treasures out there that we haven’t discovered yet? How do we find this pearl worth giving everything to own? Further DelectationĪ fun little history of Peek Freans Company from Tea, Toast and Travel (including very old footage of the biscuit factory from the early 1900s). ![]() To ask ourselves where our treasure lies – what we’re fixing our attention on and our hopes for the future – is a discipline that can reveal to us our inner poverty, but if our hopes aren’t built on anything of real and lasting value it’s best we know it now. (Costing not less than everything) Ancient oyster fossilsĬosting not less than everything… The older I get, the more I think I see a little more of what Jesus meant when he told us your treasure is where your heart is and asked what profit it would be to gain the whole world yet lose your own soul. Eliot’s beautiful lines in Little Gidding about this place we’re all looking for, which is somehow the place we return to as well as that we’re seeking to discover: This famous story of the Pearl of Great Price is paired in the gospels with that of the man who finds hidden treasure in a field. “When he found one of great value, he went away and sold everything he had and bought it.” (Matthew 13:45). “…the kingdom of heaven is like a merchant looking for fine pearls,” Jesus explained to the crowds listening to his parables. ![]() As you’d probably expect from their provenance, these are a bit of a luxury: dry and deliciously buttery with chocolate pearls from the Rhône Valley. This was a species I’d never heard of until I did a little research into it recently, and it has almost disappeared from British Isles (or aisles?) now but there is still one place you can find them if you look for them…Īt £7.95 a tin, Fortnum and Mason’s Chocolate Pearl Biscuits are the most expensive biscuits I’ve ever purchased for the Bestiary but as the store is practically next door to the London Library I’m stowing them here in the members’ attic as treats to share with writing friends (Fortnum’s assertion that “the trickiest part of eating these delicious things is keeping them from the clutches of your tea-time guests” doesn’t strike me as very public-spirited). It was also the maker of the first ‘soft’ biscuit to be sold in Britain, the Pearl Biscuit. The Peek Freans biscuit factory was based here in Bermondsey for more than a century, and was the first company to mass produce such classics as the Garibaldi and the Bourbon. ![]() It may surprise you to know that the medieval borough of Southwark (pronounced Suth-erk to confuse the tourists) is famous for more than its pubs and pilgrimages. ![]()
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